72 Hours Amazing Thailand

The Tourism Authority of Thailand together with MasterCard has launched “72 Hours Amazing Thailand” – a dedicated campaign presenting a host of exciting activities and special privileges exclusively for MasterCard cardholders visiting Thailand. Mrs. Juthaporn Rerngronasa, Deputy Governor for International Marketing, Tourism Authority of Thailand, said, “72 Hours Amazing Thailand offers a new way for tourists to explore the beauty of Thailand within 72 hours. The campaign introduces customized travel routes and activities for MasterCard cardholders, as well as showcases a collection of Thailand’s newest and most stylish resorts and hotels, hip shopping destinations, luxurious pampering hideaways, chic dining outlets and top golf courses.” “We are targeting the 72 Hours Amazing Thailand campaign at the mass affluent consumer, aged over 25 years old, who enjoys traveling and experiencing new places which are in vogue in Bangkok and its surrounding areas,” Mrs. Rerngronasa added. As part of the campaign, an English language guidebook - “72 Hours Amazing Thailand” - will be produced for tourists. According to the latest MasterIndex of Travel (H2 2007) by MasterCard Worldwide, Thailand is among the most preferred personal travel destination for Singaporeans. Ms. Eileen Wee, Vice President and Country Manager for Thailand, MasterCard Worldwide said, “The 72 Hours Amazing Thailand campaign launched by Tourism Authority of Thailand enables visitors to fully enjoy and experience the natural beauty of Thailand, as well as the many attractive offerings and exceptional service that this tourism paradise has to offer to the sophisticated, style-conscious traveler of today. The campaign is an example of how Thailand constantly refreshes itself as a travel destination.” Until the end of August 2008, customers making transactions with their MasterCard cards will receive up to 50% off their purchases at over 200 leading hotels and resorts, shopping centers, beauty and nail spas, fine dining restaurants, golf courses and retail outlets in Thailand, in addition to a range of other privileges. MasterCard cardholders can also indulge in the best spa destinations such as S Medical Spa – one of only two medical spa retreats in the world with the Hydrotherapy 7 in 1 with Shirodhara – an integrated treatment that cares for the mind, body and soul. Services include purification programs, holistic massage and body work, hydrotherapy and full-day wellness programs. MasterCard cardholders also receive VIP treatment at the Banyan Tree Spa at the Banyan Tree Hotel Bangkok - an ideal sanctuary for physical and spiritual well-being.

AMNATCHAROEN

Amnat Charoen is part of lower Northeast region. The province acquires total area of 3,161 square kilometres. Its eastern boundary, at Amphoe Chanuman, is next to Mekong River. The community was firstly established during the reign of King Rama III of Rattanakosin some two centuries ago. Amnat Charoen has been part of Ubon Ratchathani until it was upgraded into province on December 1, 1993. Although it is a small and tranquil town, Amnat Charoen has various attractions distributing in different Amphoe. Visitors to Amnat Charoen can stroll around to witness sacred Buddha images, picturesque rice paddies and fruit orchards, rocky rapids of Mekong River in dry season , and excellent handicrafts particularly silk.
Amnat Charoen comprises 7 Amphoes namely Mueang , Hua Taphan, Phana, Senangkhanikhom, Chanuman, Pathum Ratchawongsa, and Lue Amnat.

PHUKET

Located approximately 862 kilometers south of Bangkok is Phuket, Thailand’s largest island, which is often dubbed as the pearl of the Andaman, or the pearl of the south. Its natural resources- rocky peninsular, limestone cliffs, white powdery beaches, tranquil broad bays and tropical in-land forests contribute to making it the South’s wealthiest, busiest, most visited and most popular island and province.Nestled in the tropical zone off the west coast of the southern part of Thailand in the Andaman Sea and the Indian Ocean, the province covers an area of approximately 543 square kilometers (excluding small islets). It is estimated that Phuket Province covers an area of approximately 590 square kilometers if its 39 other small islands are included. The islands total length, from north to south, is estimated at 48.7 kilometers and approximately 21.3 kilometers wide.Phuket borders on Phang-nga Province to the north. The other 3 sides are encircled by the Andaman Sea the place where many of the best diving sites are located. The island is connected to Phang-nga Province by Sarasin Bridge and Thep Krasattri Bridge.Staying on the island is easy, as there are only two seasons in a year - the rainy season (May to October) and the hot season (November to April). The low season of phuket is between September and October as they are the wettest months. The best period for a visit, is from November to February, when it is possible to see the clear blue sky, feel the fresh sea breeze and marvel at the crystal clear water while lying on powdery, palm-fringed beaches. Average temperatures ranges between 23 C and 33 C.Phuket’s topology is exceptional with 70 percent of its area covered with mountains which stretch from north to south and the remaining 30 percent being plains located in the central and eastern parts of the island. The island does not have any major rivers except for a total of 9 brooks and creeks.Phuket is divided into 3 administrative counties namely Amphoe Muang, Amphoe Thalang and Amphoe Kathu.Phuket has a lot more to offer its visitors other than its natural heritage sea, sand, sky, beach, forest, and world renowned diving sites. Sino-Portuguese architecture casts its spell delighting travelers to the city, while Phuket-style hospitality has never failed to impress visitors from all walks of life. In addition, accommodations ranging from world-class resorts to tropical-style bungalows have warmly catered to the different needs of travelers. For seafood lovers, there is a lot more to sample than just Phuket’s famous lobster. Altogether, these characteristics have made Phuket a truly unique destination.
History of PhuketMost geologists believe that the area known as Phuket today was once a cape that extended into the Andaman Sea. Geographical formations gradually changed the capes location, finally detaching it from the mainland.A famous Greek philosopher, Claudius Ptolemy, was the first person who mentioned the cape in his book written in the year 157. The cape was locally referred to as Jung Ceylon, which was located between latitudes 6 N and 8 N (the present site of Phuket Island). Natives called the place Cha Lang, which evolved to Tha Lang the name of the main town to the north of the island.As a perfect stopover sheltering traders from monsoons, Jung Ceylon welcomed merchants from India, Persia, Arabia, Burma, China and also Siam. During the 16th century, the island was also a popular trading port for tin with Portuguese, Dutch, English and French traders flocking to the island. This contributed to making the development of mining so unprecedented. Chinese businessmen and miners later migrated to Phuket and soon enjoyed thriving business wealth. Apart from serving as a meeting point for traders from Europe, Central Asia and China, Phuket also attracted ambitious immigrants, especially those from Portugal and China, to work in the tin mines. With its colorful history, visitors admire the Sino-Portuguese style architecture in the city especially those buildings located along the Thalang and Yaowarat Roads.Thalang town was surrounded by Burmese troops who invaded the coastal area in 1785. It was under the leadership of Chan, the widow of the governor, and her sister, Muk, who united local residents and successfully fought and drove the invaders out of Phuket. It took over 30 days for the defending troops of Phuket, under the command of Chan and Muk, to claim their victory. As a result of such heroic deeds, noble titles were granted to Chan and Muk as Thao Thep Krasattri and Thao Si Sunthon respectively. To honor them, a monument was established at Tha Ruea Intersection, 12 kilometers to the north of Phuket City in 1966. They are still highly respected by Phuket residents even today.However, 24 years later, the Burmese succeeded in seizing Thalang causing many local residents to flee to Phang-nga and Krabi. In 1825, some of them returned to re-establish a town and established a rice farming community. On the other hand, the area to the south of the island (Phuket City today) was developed and became a tin trading center.When Phuket was elevated to a town in 1850, it attracted more immigrants from Thalang and nearby communities. In 1894, Phuket was promoted to be a Monthon administrative unit under the supervision of the central administrative body (located in Bangkok).In 1902, Phraya Ratsada Korsimbi, a Sino-Thai businessman who contributed to developing the modern city of Phuket was appointed Governor of Phuket. He also helped to improve the welfare of local residents and set up the market system in the countryside. In 1916, Phuket became a province.The tin mining industry has gradually failed to generate economic growth in Phuket, especially after 1985 when the price of tin fell by half. However, with its natural resources, Phuket later emerged as a tourist destination with great potential. This polished pearl of the Andaman is truly a destination that provides visitors with memorable experiences.The islands long history has shaped the distinctive Phuket of the present with its diverse ethnic groups, culture, architectural influence, and fine cuisine. With approximately 35 percent of the population being comprised of Thai-Muslims, it is possible to see an equal number of Wats (Thai temples) located next to Mosques.

KRABI

Located approximately 814 kilometers from Bangkok is Krabi Province, one of most attractive destinations in southern Thailand. Encompassing an area of 4,708 square kilometers, the western border of Krabi is the Andaman Sea, the northern borders are Surat Thani and Phang-nga Provinces, the southern borders are Trang Province and the Andaman Sea and the eastern borders are Nakhon Si Thammarat and Trang Provinces. Krabi is an ideal getaway destination teeming with natural attractions including white sandy beaches, fascinating coral reefs, numerous large and small islands and verdant forests with caves and waterfalls.
Krabi's topography is mostly mountains and highlands separated by plains in some parts. Flowing through Krabi City to the Andaman Sea at Pak Nam Sub-district is Maenam Krabi which is 5 kilometers in length. In addition, there are several canals originating from the province's highest mountain range, Khao Phanom Bencha including Khlong Pakasai, Khlong Krabi Yai and Khlong Krabi Noi. Lush mangrove forests line the canals and the banks of Maenam Krabi particularly before it empties into the Andaman Sea. The provinces sandy soil conditions are suitable for growing various agricultural products, particularly rubber trees, palms, coconuts, cashew nuts and coffee.
Due to the influence of the tropical monsoon, there are only two seasons in Krabi; the hot season from January to April and the rainy season from May to December. Temperatures range between 17 C and 37 C.
Krabi is administratively divided into 8 Amphoes (Districts): Amphoe Mueang, Khao Phanom, Khlong Thom, Plai Phraya, Ko Lanta, Ao Luek, Lam Thap, and Nuea Khlong. The provinces jurisdiction covers not only in-land districts and sub-districts, but also extends to more than 130 large and small islands including the world famous Phi Phi Islands.
In addition, Krabi is the location of two world class beaches Ao Nang and Hat Rai Le which offer numerous diving trips, restaurants, shops etc. Additional attractions in the province are stunning limestone cliffs and rock formations which make it a heaven for rock climbers and a National Park located approximately 40 kilometers outside of town with lakes, caves and spectacular natural scenery.
History of Krabi
Some archeologists claim that Krabi City is one of the older settlements in the country as there is archaeological evidence indicating that this area had been home to homosapiens during the prehistoric times or between 25,000 - 35,000 B. C. The assumption has been strongly supported by the discovery of stone tools, ancient colored pictures, beads, pottery and skeletal remains in the provinces cliffs and caves.
In 1200 A.D., the area was known as Ban Thai Samo, one of 12 royal cities that had a monkey as the town symbol. During this period of time, Krabi was under the rule of the Kingdom of Ligor, a city better known today as Nakhon Si Thammarat.
During the reign of King Rama V (1868-1910), the community was known as Pakasai Sub-county and remained under the direct jurisdiction of Nakhon Si Thammarat province.
Around 1872, King Rama V elevated Pakasai Sub-county to Krabi Province with the provincial administration office situated at Krabi-yai Sub-county (currently, the office is located near the estuary at Pak Nam Sub-district) and in 1875, ordered the separation of Krabi Province from Nakhon Si Thammarat Province.
During the present reign, the corps of civil servants, merchants, and the people of Krabi and nearby provinces have collectively organized the construction of a royal residence at Laem Hang Nak Cape which is thirty kilometers west of Krabi Town on the Andaman coast to be presented to His Majesty the King.
Origin of the name Krabi
There are two legends concerning the origin of the name "Krabi". The first is that villagers presented a large ancient sword (or krabi) that was discovered by chance to the governor. Later when a smaller, on discovering a smaller one, it was also presented to the governor. Regarded as sacred and auspicious, the governor decided to keep them in the province. As the process for the establishment of the province was still in progress, the swords were placed crossing each other in Khao Khanap Nam cave. Since then, the crossed swords have remained a part of the provincial seal.
The second legend is that "Krabi" was derived from the name of a local tree known as "Lumphi". The Malay and Chinese merchants mispronunciation of the name to "Ka-lu-bi" or "Kho-lo-bi" finally resulted in "Krabi" (or sword).
Distances from Amphoe Mueang (Town) to Neighboring DistrictsAo Luek 43 kms.Plai Phraya 66 kms.Khao Phanom 39 kms.Khlong Thom 42 kms.Ko Lanta 103 kms.Lam Thap 67 kms.Nuea Khlong17 kms.

CHUMPHON

Chumphon is a sea coast city parallel to the Gulf of Thailand. It is the gateway to other southern provinces. Along more than 200 kilometres of Chumphons seashore, there are many beautiful and picturesque beaches. Still maintaining the natural beauty, the province is best for those who seek relaxation in the natural and uniquely quiet atmosphere.Historical documents state that Chumphon was continuously the locations of many communities since the pre-historic period, especially in the area near Tha Taphao River banks. Chumphon was also one of the leading trading centers of Siam (former name of Thailand).Due to being the frontier city, the name Chumphon is believed to derive from Chumnumphon, which means the accumulation of forces. Whenever there were movements from the army, the soldiers would gather their forces here at this province.The other source believed that it should be derived from a local plant named Maduea Chumphon due to its richness in this area. Therefore, naturally, this plant has become a symbol of the logo of Chumphon Province.

TAK

On traveling to Tak Province, expect to discover a place with long history, where natural wonders are magnificently enhanced by ethnic diversity.
Mostly forested and mountainous, Tak is a northern province peacefully situated on the Maenam Ping basin. The province covers an area of 16,406 square kilometers and is 426 kilometers north of Bangkok. As Tak shares natural border with Myanmar, it is highly regarded as a western gateway to Myanmar, and a northern doorway to Thailand's major cities such as Lampang and Chiang Mai.
The Past
A province with a long history, Tak was earlier called Mueang Rahang. Historians believe it was built prior to the Sukhothai era and was treated as the western frontier of the Kingdom. Tak was also associated with Thailand's former Great Kings, from King Ramkamhaeng the Great, King Naresuan the Great, King Narai the Great to King Taksin the Great. These four Kings usually called their troop assemblies in Tak. That is why the seal of the province depicts King Naresuan the Great on the royal elephant, pouring sacred water on the ground. This is a symbolic representation of the declaration of the independence of the Kingdom of Ayutthaya during the war with Burma in 1584. Tak was considered the first district to be liberated from the power of the Burmese Kingdom.
The Present
Today, Tak is no longer a strategic military frontier between two great nations. It is however a trading gateway to Myanmar at Amphoe Mae Sot, where lots of economic activities take place daily along the border. In addition, the province has the Asian Highway that runs from Thailand's western border towards the northeastern region at Chong Mek (Mae Sot Sukhothai Phitsanulok Ubon Ratchathani - Laos).
Apart from Tak's military and economic importance the province is also an environmental and cultural center with magnificent forests, spectacular waterfalls and caves and fascinating hill tribes such as Karen, Lisu, Musoe (Lahu), Akha, Yao and Hmong.

SUKHOTHAI

Found in the 13th century, Sukhothai (literally means Dawn of Happiness) was the first truly independent Thai Kingdom, which enjoyed a golden age under King Ramkhamhaeng, credited with creating the Thai alphabet. The superb temples and monuments of this great city have been lovingly restored in Sukhothai Historical Park, a UNESCO World Heritage Site and a must-see for all travellers.

Sukhothai is located on the lower edge of the northern region, 427 kilometres north of Bangkok or some 298 kilometres south of Chiang Mai. The province covers some 6,596 square kilometres and is divided into 9 Amphoes: Muang Sukhothai, Ban Dan Lan Hoi, Khiri Mat, Kong Krailat, Sawankhalok, Si Nakhon, Si Samrong, Si Satchanalai and Thung Saliam.

HISTORICAL BACKGROUND

Sukhothai was the first kingdom of the Thais in this peninsula. Two princes-Pho Khun Pha Muang and Pho Khun Bang Klang Hao combined their forces and fought the Khmers who commanded an extensive empire throughout this part of the world.
They drove the Khmers out of Sukhothai, a major frontier post of the Khmer Empire, and established it as their capital in 1238. Pho Khun Bang Klang Hao, urged by the people to be king, was enthroned with the royal title of Pho Khun Si Indrathit.
King Si Indrathit had two sons-Pho Khun Ban Mueang and Pho Khun Ramkhamhaeng. After his death, Pho Khun Ban Mueang succeeded him. His brother, Pho Khun Ramkhamhaeng, ascended the throne in 1278 and reigned for forty years. He was Thailand’s first great king.

One of Thailand’s finest warriors, King Ramkhamhaeng made Sukhothai a powerful and extensive kingdom which included many parts of what are today neighbouring countries. A number of ancient cities paid him tribute.
King Ramkhamhaeng opened direct political relations with China and made two trips to China - the first in 1282 to visit Emperor Kublai Khan and the second in 1300 after Kublai Khans death.
From the second visit, he brought back Chinese artisans who taught the Thais the art of pottery. Today, the old Sangkhalok Potteries are eagerly sought by collectors.
A major achievement of King Ramkhamhaeng was the revision of various forms of Khmer alphabets into a system suitable for the writing of Thai words. The alphabet that he invented in 1283 was essentially the same as that in use today.
During his reign, there was prosperity and happiness. There was water in the paddy-fields and fish in the water.

A stone inscription reads in part, This Muang Sukhothai is good. In the water there are fish; in the field there is rice. The ruler does not levy a tax on the people who travel along the road together, leading their oxen on the way to trade and riding their horses on the way to sell. Whoever wants to trade in elephants, so trades. Whoever wants to trade in horses, so trades. Whoever wants to trade in silver and gold, so trades.

King Ramkhamhaeng also promoted religion and culture, and through his efforts, Buddhism progressed among the people. Inspirational faith gave birth to classic forms of Thai religious arts. Images of the Lord Buddha sculptured during the Sukhothai Era are cultural treasures which impart a feeling of peace and serenity.

A total of eight kings ruled Sukhothai. The gradual decline of Sukhothai occurred during the reigns of the last two kings. The end of this first Thai kingdom occurred in 1365 when it became a vassal state of Ayutthaya, a young and rising power to the south. Ayutthaya became the capital of Thailand before Thon Buri and Bangkok.